J Z
Author's posts
Jan 22
How to Write Headlines That Get You Proven Results
One of the most important things you can learn is how to write headlines. Your headline needs to get straight to the point and tell the user what the benefit is to keep reading. You should spend more time creating a great headline than on the content…whether it’s a video, email, article, or blog post. You should spend more time creating a great headline than on the content.
Two things motivate people..Acquire Pleasure or Avoid Pain…Avoiding Pain is always on top…
The headline should clearly state the biggest benefits your product has to offer, studies have shown that you have about 8 seconds to get your message across, or they’re gone, because people today are just too busy.
Jan 22
Testing Your Limits
We all seem to have self-imposed limits…sometimes its easier to release the brakes rather than pushing forward…
When faced with any challenge, do you usually see to the possibilities first or the limitations first?
What is one thing you could do, beginning now, to get rid of your self-imposed limitations and fly higher, and go further, than you’ve ever let yourself go before?
Jan 22
Get Proven Results by Selling Benefits and Solutions
Benefits are the meat of all advertising copy. What crucial problems can you solve for your customer? The most important rule of copywriting is to emphasize benefits. Benefits are the emotional trigger that make people buy…
Jan 22
What Is Branding (YOU, Inc.) & Why You Need It!
Your Brand sets you apart from your competition; it’s not what you sell, it’s what you stand for. Your main goal is to make your brand irreplaceable.
Branding is the process of creating unique and durable perceptions in the minds of consumers. A Brand is a persistent business identity intertwined with quality, personality, liking, & much more. A business without a Brand is like navigating the oceans without a compass.
Your main goal is to make your Brand irreplaceable; there’s only one YOU!