Mobile Marketing Strategy

When it comes to a Mobile Marketing Strategy, one of the first and foremost things you need to consider is that your content needs to be both friendly, interesting, and familiar to your targets. Make sure that your messages are targeted to their purpose. You won’t have any room for meaningless words here. If the customer cannot understand your message in a few words, then it isn’t even worth contacting them in the first place.

 

Make people who signed up to your mobile campaign feel special. Send them discounts and offers that will be available to this group only. This will encourage them to keep opening your messages, and perhaps attract new people towards your marketing campaign. Make sure these special offers are relevant to the interests of the group you are targeting.

Never copy someone else’s mobile marketing strategy. Customers like innovation, and if you are sending out similar messages or styles as your competitor, they may not be interested in making a change to you.

mobile-marketing-strategy

Mobile marketing provides a great opportunity for you to offer up a wide assortment of discounts and other information about your business, so use this format to make sure you’re always giving out good deals. Your customers need to feel special, so make sure you’re sending them info on your discounts and other specials.

Check out the competition. Find out what mobile messaging is like from their perspective. Compare the quality of your messages to theirs and find out if you need to make changes in your strategy.

With mobile users, text is far more influential than video, so remember that before developing your marketing campaign. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus.

If you are sending out text messages or any other type of materials to customers via your marketing campaign, make sure that you keep the file sizes as small as possible. Some people have serious bandwidth limitations and cannot receive or store large file sizes. Anything that is too big will just be ignored.

Anytime, you start a new mobile marketing strategy; keep your objectives in mind. Have reasonable goals that you can track, and make sure you are hitting the targets that you want to. If you forget your goals, your customer will probably notice that your content is all over the place, and you will seem unorganized and unprofessional.

Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or “text speak” is acceptable when text messaging. Your opt-out message can include that kind of message too. You can save characters this way. You can get some good ideas from some translators.

If you are using email as part of your mobile marketing strategy, consider using a text strategy instead of HTML. If you haven’t optimized your HTML creative for a mobile device, the email itself can be incredibly hard to read in a mobile environment. A text email is perfect for mobile users, as it will appear exactly the same way across all email clients and it’s easy to read on small screens.

 

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4 Replies to Mobile Marketing Strategy

  1. Tony Lee says:

    “Your customers need to feel special” – This is very true! When Im visiting a website I want to be welcomed and when I am ordering a service I want to feel like one of a kind! This is a great feeling when you get acknowledged as more than just a costumer! and I recommend doing this to your leads! You must be able to make the costumer feel important because you can get great feedback from that as well! its important to all of and a great tip!

  2. Ron says:

    No problem, hope you liked it…

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