The Hidden Structure Behind Every Successful Blog Post

Online marketers claim that “content is king.”

Content may well be “king,” but on the Web, readability is “holy emperor.”

Your average website visitor spends less than 4 seconds scanning a page before deciding whether to keep reading or click away to the next “shiny thing.”

And if they do decide to keep reading, the same research indicates they really read less than 28% of what’s on the page.

And there you are, killing yourself to become the next great copywriter.

I hate to break it to you, but it’s more than likely that – in spite of your best efforts – people aren’t reading your stuff.

And if they’re not reading your stuff, your blog is just one more lonely voice in the vast wasteland that is the Internet.

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