This is exactly what your Headline needs to do. It doesn’t need to sell or explain anything.
It is an AD for your ad.
We pick and choose what we read or watch based on the headlines we see. We skim through our inbox, Facebook Newsfeed, news stories, and “look” for whatever grabs our attention the most.
That means your headline has 2 goals:
- Grab your prospect’s attention and stop them dead in their tracks.
- Create enough interest to get them to read the next line of your ad, sales letter or watch your video.
Click Here to read the original article on the Elite Marketing Pro blog…
Originally posted 2018-11-13 18:57:49.
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