Benefits are the meat of all advertising copy. What crucial problems can you solve for your customer? The most important rule of copywriting is to emphasize benefits. Benefits are the emotional trigger that make people buy…
Tag: featured
Jan 22
Tips For Becoming Your Very Best Self!
Personal development is all about improving your life. Identify what is standing in between you from being successful. This is hard for a lot of people. If you can successfully remove a few obstacles, you may find that your life’s path is easier to navigate. TIP! Keep a journal with you so whenever ideas hit, …
Jan 22
What Is Branding (YOU, Inc.) & Why You Need It!
Your Brand sets you apart from your competition; it’s not what you sell, it’s what you stand for. Your main goal is to make your brand irreplaceable.
Branding is the process of creating unique and durable perceptions in the minds of consumers. A Brand is a persistent business identity intertwined with quality, personality, liking, & much more. A business without a Brand is like navigating the oceans without a compass.
Your main goal is to make your Brand irreplaceable; there’s only one YOU!
Jan 22
How to Write Headlines That Work
Your headline has 2 goals:
Grab your prospect’s attention and stop them dead in their tracks.
Create enough interest to get them to read the next line of your ad, sales letter or watch your video.