Benefits are the meat of all advertising copy. What crucial problems can you solve for your customer? The most important rule of copywriting is to emphasize benefits. Benefits are the emotional trigger that make people buy…
Tag: problems
Jan 22
The 12 Most Powerful Words to Attract People
Words are like magnets…some have the power to pull your audience in and keep them interested as they read your message. Others can repel your audience and leave such a bad impression that your visitors may stop reading altogether…
The words on your site do the heavy lifting of selling people on the benefits of your product and persuading them to make a purchase. According to generations of successful direct & network marketers, the 12 most powerful words to attract people are…