One of the most important things you can learn is how to write headlines. Your headline needs to get straight to the point and tell the user what the benefit is to keep reading. You should spend more time creating a great headline than on the content…whether it’s a video, email, article, or blog post. You should spend more time creating a great headline than on the content.
Two things motivate people..Acquire Pleasure or Avoid Pain…Avoiding Pain is always on top…
The headline should clearly state the biggest benefits your product has to offer, studies have shown that you have about 8 seconds to get your message across, or they’re gone, because people today are just too busy.